About a decade ago, we became parents ourselves – and suddenly found ourselves in quite desperate need of good functional clothes for our little rascals who love to play outside and couldn’t care less about the weather. Only – we couldn’t find anything in stores that fit the bill.

That’s why we decided to found namuk, the first Swiss outdoor kids label, to produce exactly what we wanted for our children: durable, well thought-out and, most importantly, child-friendly outdoor clothes that are both sensible and fun… and endure all kinds of mischief